Blog : tour

Pale Waves front DIY’s Class Of 2018, and will headline the very first Class Of UK Tour

Pale Waves front DIY’s Class Of 2018, and will headline the very first Class Of UK Tour

DIY are once again announcing the acts they believe will break through in 2018 and have confirmed that the brilliant Pale Waves are set to be their latest cover stars.

Thanks to a track record that includes Bastille, The Big Moon, Chvrches, George Ezra, HAIM, Jungle, Marika Hackman, Royal Blood, Slaves, Spring King, Wolf Alice and Years & Years, their annual Class of reveal is now one of the most anticipated media announcements of the year. They’ll be revealing the rest of the 14 Class Of 2018 artists day by day until the new issue comes out on 1st December.

This year, they’re also taking the Class Of to the next level and heading up and down the UK on a massive, full blown tour with Pale Waves at the helm. Kicking off on 19th February, the four-piece will be traversing our fair isle for 15 dates, playing their largest headline shows yet. If that’s not enough, they’ll be joined by DIY faves Our Girl and buzzy newcomers Bloxx.

Head to diymag.com for full details. 

DIY  Hello 2017 get PRS support

DIY Hello 2017 get PRS support

DIY , the music discovery media platform for a new generation, launches the Hello 2017 tour, to promote emerging artists across the UK. Headlined by the incredible Dream Wife, the tour has gone outside of London for the first with the help of PRS funding and is another step in our building  long term support for the next generation of headliners.Dream-Wife-Hello-2017-17012017-Emma-Swann-0F8A8351

Sonic Promoter Partnerships

Sonic Promoter Partnerships

Promoting live music is increasingly complex as the traditional music media landscape fragments and promoter turn towards rich content partnerships. DIY presents is a key touchpoint through the live stage, whether it be a local pub up to a major festival stage. DIY’s live presence is supported by the Magazine distribution at all the key touring music cities across the UK
Some of 2015 Promoter campaigns across the country include:
Regional co promotion local promoter – Now Wave, One Inch Badge
Regional Tour national promoter – SJM/ 13 artists, Oscar Breaking Tour
Curated promoter/DIY events – Roundhouse Rising,
Curated Label/DIY events – Wichita Label Birthday, Marina and the Diamonds Album Launch,
Festival media partnerships – Festival No6, Forgotten Fields
Festival integrated Partnerships (including stage) – Latitude, TGE, Live at Leeds, Sound City, Citadel, Field Day, Kendall Calling, Underground, Communities, Mirrors, Beacons, Liverpool Music Week
Brand Tours – Dr. Martens Stand for Something Tour

Dr.Martens Stand for Something Tour 2015

Dr.Martens Stand for Something Tour 2015

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In three years the tour has grown to 12 Cities, 27 artists, and 6000 miles covered in the delivery of 2015’s Dr. Martens Stand for Something Tour in UK and Europe. As the retail business expands, so new audiences come to enjoy the brand’s music activations – a core part of the international #standforsomething marketing strategy. A global strategy with a local execution.

Whether is a fully equipped tour bus or a crammed splitter van, Sonic provides a full project management service covering Artists, Venues, Ticketing, Performance, logistics, content curation, media amplification and reporting.

Antwerp to Stockholm to Paris, and Glasgow to Norwich to Belfast, Sonic’s team deliver a seamless package of interrelated skills and expertise to bring it all together, liaising with local management, and store staff, working alongside Head Office marketing teams, and their external advisers as necessary, to deliver the highest level of music activation, regardless of geography.

Follow the Tour here