Last week we attended BIME Pro – the Bilbao-based conference and showcase festival run by Lasttour – for the first time. Whilst in attendance, we discovered that Spain is a land of opportunities for emerging artists looking to build new audiences. With one of the highest concentrations of festivals – with over 150 recognised – the Spanish music industry are actively looking to expand relations with overseas talent. In this open and sunny environment we met amazing festivals such as Atlantic Fest, Bilbao BBK Live, Tomavistas and Vida who offer a new perspective on live music to their audience, while artist showcases took place across the town. BIME Pro’s conference also covered a wide range of themes catering to a local and international audience, with appearances from Creative Europe and PRS Foundation-supported Keychange programme, which aims to empower female artists and innovators across Europe. It’s safe to say that we’re looking forward to building further relationships with the Spanish industry in 2018.
At this year’s SXSW, DIY flew the flag for British music, introducing exciting new British acts through two emerging artist showcases. The shows, which book ended the 2017 festival, were supported by a multi-channel campaign, which also included the release of a bespoke newspaper, detailing some of the best British acts to be appearing on the bill, and at the festival itself.
It’s All Gone Brits Up is an eight-page newspaper designed and produced by DIY, in conjunction with publisher Sonic, which covers a selection of the most exciting UK talents – many of whom have been supported by the PRS Foundation – playing stages at SXSW, most of them for the first time in front of a US audience.
It was available to pick up for free across the UK Dept International Trade stands and throughout Austin venues where UK bands were playing, as well as at the British Music Embassy, located at the now legendary live venue Latitude 30 right in the heart of the festival, where DIY and Ticketweb hosted the first of DIY’s two showcases.