Blog : music

Sonic waves the flag for British music at SXSW 2017

Sonic waves the flag for British music at SXSW 2017

At this year’s SXSW, DIY flew the flag for British music, introducing exciting new British acts through two emerging artist showcases. The shows, which  book ended the 2017 festival, were  supported by a multi-channel campaign, which also included the release of a bespoke newspaper, detailing some of the best British acts to be appearing on the bill, and at the festival itself.

It’s All Gone Brits Up is an eight-page newspaper designed and produced by DIY, in conjunction with publisher Sonic, which covers a selection of the most exciting UK talents – many of whom have been supported by the PRS Foundation – playing stages at SXSW, most of them for the first time in front of a US audience.

It was available to pick up for free across the UK Dept International Trade stands and throughout Austin venues where UK bands were  playing, as well as at the British Music Embassy, located at the now legendary live venue Latitude 30 right in the heart of the festival, where DIY and Ticketweb  hosted the first of DIY’s two showcases.


DIY  Hello 2017 get PRS support

DIY Hello 2017 get PRS support

DIY , the music discovery media platform for a new generation, launches the Hello 2017 tour, to promote emerging artists across the UK. Headlined by the incredible Dream Wife, the tour has gone outside of London for the first with the help of PRS funding and is another step in our building  long term support for the next generation of headliners.Dream-Wife-Hello-2017-17012017-Emma-Swann-0F8A8351

Radio One looks to DIY for 2016 tips

Radio One looks to DIY for 2016 tips

Radio One Huw Stephens and DIY Magazine Editor have a good natter about DIY bands tipped to go big in 2016. Listen to the show here.

This continues DIY’s commitment to artists and fans to be the UK’s music discovery channel. Previous generations have had their influencer brand (Melody Maker, NME, Smash Hits, Sounds, etc.) and over the last thirteen years DIY
has become the music lifestyle brand for a new generation of artists 
and fans who are still passionate about music. A brand that is a genuine and authentic voice, and a proven source of music discovery in a world of increasing music
sanitisation through its Class of 2016 and Hello 2016 gigs

Music is a business, artist and fan community that DIY has worked hard for; to provide a platform for
brands like Dr. Martens and Jagermeister to be integrated within, to the mutual benefit of all involved.


DIY & Jägermeister sign up Brighton trio for first ever Curtain Call

DIY & Jägermeister sign up Brighton trio for first ever Curtain Call

Committed to joining bands on their journey to the top, DIY is teaming up with Jägermeister to kickstart Curtain Call at the start of 2016; Curtain Call takes the ‘road to success’ literally by basing itself on the iconic Curtain Road, a hub of creativity in London’s Shoreditch.

Home to the some of the world’s best independent labels – Bella Union, Secretly Canadian, Wichita and many more – Curtain Road crams together music, fashion and culture, making it the perfect location for a new band to take their next step.

Brighton trio Birdskulls will be the first of three bands invited to record, rehearse, play and take their next step on London’s Curtain Road next month. You can be one of the best new bands around, but there are hundreds of hurdles to jump when it comes to taking a next step. Recording, making videos, playing gigs – the road to success is rarely an easy route. That’s where Curtain Call comes in.

First up, Brighton trio Birdskulls are getting involved. They’ll be given a hand to record a brand new track, get styling and PR materials and play an intimate show alongside a guest headliner in the confines of The Strongroom Bar. We’ll be joining them along the way, and that’s only the first of three shows… Curtain Call will also be taking over venues along the street in February and March, with bands making use of the amazing locations Curtain Road has to offer.

Stay tuned for more info and follow all of the action on #CurtainCall2016

Rat Boy, Alessia Cara, Yak and more: DIY’s Class of 2016 revealed!

Rat Boy, Alessia Cara, Yak and more: DIY’s Class of 2016 revealed!

It’s that time of the year again. The point where everyone goes gaga for some of the best new acts around, all ready to put their stamp on the next twelve months.

Last year, DIY were tipping Years & Years, Hinds (FKA Deers), Tobias Jesso Jr and Jack Garratt for greatness as part of our Class of 2015. You can’t predict everything (like #piggate, for instance), but we’re giving it a go. This time round, we’ve put together a bright, mostly bonkers bunch of acts – all bands we’re not going to shut up about.

The Class of 2016 is led by Rat Boy, a peerless Essex troubadour who does everything on his terms. From graffiti’ed artwork to game-changing singles, he’s thrown himself into the spotlight. We get to know Jordan Cardy as he readies himself for 2016 domination.

Fourteen acts make up this year’s Class Of. There’s the party-starting fever of Formation, superstar-in-waiting Alessia Cara, future pop experimentalist The Japanese House. Yak are one of the best live bands in the country, and they’re backed by Neu Tour buddies Inheaven, The Big Moon and VANT.

Partybaby have just two tracks to their name, but the Californians have an incredible story, its starting point being unsuccessful writing sessions for Christina Aguilera. Creeper are also bringing the noise, while Brighton’s Black Honey and The Magic Gang are bringing a devilish game to the table. We get colourful with Oscar, and Nao steps out of the fog as one of 2016’s surefire stars.

Get to know 2016’s most exciting new acts in our new jam-packed issue – its out this Friday (4th December), with an increased print run to widen distribution.

Sonic Promoter Partnerships

Sonic Promoter Partnerships

Promoting live music is increasingly complex as the traditional music media landscape fragments and promoter turn towards rich content partnerships. DIY presents is a key touchpoint through the live stage, whether it be a local pub up to a major festival stage. DIY’s live presence is supported by the Magazine distribution at all the key touring music cities across the UK
Some of 2015 Promoter campaigns across the country include:
Regional co promotion local promoter – Now Wave, One Inch Badge
Regional Tour national promoter – SJM/ 13 artists, Oscar Breaking Tour
Curated promoter/DIY events – Roundhouse Rising,
Curated Label/DIY events – Wichita Label Birthday, Marina and the Diamonds Album Launch,
Festival media partnerships – Festival No6, Forgotten Fields
Festival integrated Partnerships (including stage) – Latitude, TGE, Live at Leeds, Sound City, Citadel, Field Day, Kendall Calling, Underground, Communities, Mirrors, Beacons, Liverpool Music Week
Brand Tours – Dr. Martens Stand for Something Tour

The UK’s largest dedicated music network

The UK’s largest dedicated music network

In 2015 Sonic added 6 new sites to confirm its position as the leading music lifestyle network of independent music sites in the UK taking our online reach to 7m and social media to over 2 million music fans. Sonic now provides rich media creative services to maximise the use of existing assets with video billboard, double MPU fold outs, Full screen video digital often as part of the media buy.

Dr.Martens Stand for Something Tour 2015

Dr.Martens Stand for Something Tour 2015

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In three years the tour has grown to 12 Cities, 27 artists, and 6000 miles covered in the delivery of 2015’s Dr. Martens Stand for Something Tour in UK and Europe. As the retail business expands, so new audiences come to enjoy the brand’s music activations – a core part of the international #standforsomething marketing strategy. A global strategy with a local execution.

Whether is a fully equipped tour bus or a crammed splitter van, Sonic provides a full project management service covering Artists, Venues, Ticketing, Performance, logistics, content curation, media amplification and reporting.

Antwerp to Stockholm to Paris, and Glasgow to Norwich to Belfast, Sonic’s team deliver a seamless package of interrelated skills and expertise to bring it all together, liaising with local management, and store staff, working alongside Head Office marketing teams, and their external advisers as necessary, to deliver the highest level of music activation, regardless of geography.

Follow the Tour here

DIY Festival Guide to publish for a second year in 2016

DIY Festival Guide to publish for a second year in 2016

Due to unprecedented demand, DIY will launch a second edition of their Festival Guide at The Great Escape in April 2016.

Published in the UK, DIY is the largest free magazine dedicated to music; our commitment to publishing a standalone 84 page DIY festivals magazine shows our recognition that music festivals are an ever increasing and important way for the live music industry to help artists engage with their existing (and new) fans around the world.

Launched to coincide with The Great Escape, where a copy is placed in every delegate bag, this is an ideal way for festival organisers to help fans plan their festival season by revealing key acts from their line-ups. DIY will also set the agenda for the artists that fans should be looking out for on the 2016 festival circuit and where they will be playing.

This is also a chance for both artists and fans to become familiar with where DIY is hosting stages (as part of an ongoing festival partnership programme) and where to catch the artists who will be the headliners of the future. As with everything we do, the DIY editorial team will approach this from the artist’s perspective and we’ll be asking bands to reveal their experiences from past festival seasons, reflect on this season and comment on the festivals themselves. This will be supported by a directory of recommended 2016 festivals.

A few of our many DIY Festival Guide 2015 advertisers include Bilbao BBK, Field Day, Flow, Latitude, Open’er, Roskilde and Sziget.

40,000 physical copies will be printed and it will also be published via the DIY app and online, with heavy promotion across DIY’s social channels and website to its 1.3m monthly audience; the publication is open to advertising and sponsorship – either of specific sections or the entire Festival Guide.

DIY Festival Guide 2016: Copy – 18/04/16 // Street – 29/04/16

Please email to reserve your space, or call us on 020 3256 3456.

Do you know who the hottest acts are for 2016? All tastemaker brands should be in the know

Do you know who the hottest acts are for 2016? All tastemaker brands should be in the know

On December 4th, DIY will unveil their ‘Class Of 2016’ in a special Dec/Jan print edition and online. Every year, the DIY ‘Class Of’ is a renowned agenda-setter; pointing the way towards the stars of the next twelve months, it is a guide to the artists you’ll be seeing consistently in DIY (and beyond) as their careers progress.

Previous DIY ‘Class Of’ Artists include:

Years & Years (2015) / Jack Garratt (2015) / Hinds (2015) / Gengahr (2015) / George Ezra (2014) / Royal Blood (2014) / Wolf Alice (2014) / Sam Smith (2014) / Chvrches (2013) / Bastille (2013)

DIY is an integral part of the music discovery process for a new generation of artists and fans; for over thirteen years we have discovered and kickstarted the careers of countless new acts, and helped artists at every level connect with their socially engaged fanbases through vibrant platforms and an infectious energy.

DIY’s social media following has broken through 250,000 (105k on Twitter / 135k on Facebook / 19k on Instagram) and grows daily. Our followers latch on to a clear voice both genuine and independent, focused on putting the artist/fan relationship at the forefront of everything. In turn, artists have invited DIY into their lives as friends, with exclusive backstage chats and behind-the-scenes access readers can’t get anywhere else.

DIY is the ideal environment to be associated with new artists and be part of the music discovery process, and is now the UK’s largest cross-platform dedicated free music magazine.

Brands, artists, labels, managers, promoters and a whole generation of excited music fans are dedicated to DIY. It is the go-to destination for a generation of fans, musicians and industry professionals who are excited about the future of music.