This October we ventured to Mondo.NYC for our inaugural media partnership campaign. While the New York-based showcase festival is only two years old, founder Bobby Haber has years of experience being a founder of CMJ which he pushed firmly out onto the international stage. Hosted at the Kimmel Center Eisner & Lubin Auditorium of NYU, Mondo.NYC is both a festival and global business summit for music and tech industry insiders and innovators, and emerging artists and their fans. Safe to say, it certainly didn’t disappoint. We were delighted to host and take part in a panel on Music Journalism focusing on the issue of social media and how it has transformed the landscape for what the listening public wants and how it approaches music criticism.
Back in September, Sonic were invited by the BPI and Department of International Trade to send a delegate from DIY to join them on their first ever music mission to South Korea. Heading over as part of a UK delegation that also included a selection of UK artists – as chosen by Sound City – who were set to play sets at both the MU:CON industry showcase and the famous Zandari Festival. South Korea’s biggest musical showcase event – a multi-venue, three-day affair in the vein of The Great Escape – Zandari offers up a host of local talent whilst also giving an international platform to its featured countries. This presented a great opportunity to follow up Reeperbahn with KOCCA and meet local promoters, but it was the bands that provided the most excitement.
Read DIY’s review of Zandari and discover your favourite new South Korean artist right here.
As we announced earlier this year, Sonic once again brought together Jägermeister and DIY for a third year of the Jäger Curtain Call programme. In 2017, however, it came with a twist. As opposed to settling down on Shoreditch’s Curtain Road, as we have over the past two years, this year, up-and-coming band Fur were given the opportunity to play at this year’s Bestival, as part of Jägermeister’s mightily impressive brand activation, the Jägerhaus.
Having recorded new offering ‘If You Know That I’m Lonely’ at Tileyard Education Studios back in August, the band then made the journey to Lulworth Cove for this year’s edition of Bestival. Setting up camp in the Jägerhaus on Friday evening, the Jäger Curtain Call takeover also played host to project alumni Kagoule and Bellevue Days, as well as inviting Muncie Girls and Free Money to join in the fun. All in all, it was one hell of an evening filled with great music, brilliant new bands and lots of Jägermeister!
You can read DIY’s full report of the evening right here. Many thanks to Jägermeister’s events team and FRUKT for aiding our involvement in the Jägerhaus.
This September, Sonic will bring together for the first time, DIY and Pirate Studios for «the Pirate Studios & DIY Presents Live session », when the Brighton band Demob Happy will be playing live from Pirate Studios in South London.
The entire live session will be streamed via Pirate’s revolutionary online gigging platform, Pirate Live. This intimate session will also be streamed live across Pirate studios and DIY socialmediachannels, so you can enjoy their set from the comfort of your own home too.
All the action is going to take place on Wednesday 13th September, with things kicking off at 6.30pm.
The @DIYMagazine team, the UK’s foremost new music heads descend on Worthy Farm, in Somerset to give you the latest news, interviews and nonsense with daily episodes from @Glastonburyfestivals. All the behind the scenes artist secrets revealed daily on the DIY podcast channel
Many thanks to UK Music team @TradegovUK and the organisers of @SXSW festival for inviting us to showcase such exciting emerging artists to an international audience of music industry and fans.
These partnerships have helped us expose artists at key moments in their careers supported by the reach of our music title @diymagazine.
Each event further grows our global media footprint, Facebook following alone is now over 250,000, and we look forward to other mutually beneficial music marketing partnerships with international partners over 2017.
DIY , the music discovery media platform for a new generation, launches the Hello 2017 tour, to promote emerging artists across the UK. Headlined by the incredible Dream Wife, the tour has gone outside of London for the first with the help of PRS funding and is another step in our building long term support for the next generation of headliners.
On Sunday 2nd October, we’re putting on a massive 14+ party at Tufnell Park; DIY’s favourite bands are cramming into Boston Music Room – big names and some of the best fresh faces will share the same space, and everyone’s invited. Previous generations had their influencer brand (Melody Maker, NME, Smash Hits, Sounds, etc.) and, over the last thirteen years, DIY has become the music discovery media platform for a new generation of artists and fans who are passionate about music. DIY has now evolved from a magazine into a multi-channel discovery platform for artists to engage with their fans, with DIY Presents – our live platform – growing as a cornerstone to the programme. Starting with our new year ‘Hello‘ gigs, we have introduced all-dayers, and DIY are working with festivals, brands and industry bodies to give artists the support they need as they develop their fan bases – and bring a whole new ‘personal’ dimension to the Festival experience.
Promoting live music is increasingly complex as the traditional music media landscape fragments and promoter turn towards rich content partnerships. DIY presents is a key touchpoint through the live stage, whether it be a local pub up to a major festival stage. DIY’s live presence is supported by the Magazine distribution at all the key touring music cities across the UK
Some of 2015 Promoter campaigns across the country include:
Regional co promotion local promoter – Now Wave, One Inch Badge
Regional Tour national promoter – SJM/ 13 artists, Oscar Breaking Tour
Curated promoter/DIY events – Roundhouse Rising,
Curated Label/DIY events – Wichita Label Birthday, Marina and the Diamonds Album Launch,
Festival media partnerships – Festival No6, Forgotten Fields
Festival integrated Partnerships (including stage) – Latitude, TGE, Live at Leeds, Sound City, Citadel, Field Day, Kendall Calling, Underground, Communities, Mirrors, Beacons, Liverpool Music Week
Brand Tours – Dr. Martens Stand for Something Tour
In three years the tour has grown to 12 Cities, 27 artists, and 6000 miles covered in the delivery of 2015’s Dr. Martens Stand for Something Tour in UK and Europe. As the retail business expands, so new audiences come to enjoy the brand’s music activations – a core part of the international #standforsomething marketing strategy. A global strategy with a local execution.
Whether is a fully equipped tour bus or a crammed splitter van, Sonic provides a full project management service covering Artists, Venues, Ticketing, Performance, logistics, content curation, media amplification and reporting.
Antwerp to Stockholm to Paris, and Glasgow to Norwich to Belfast, Sonic’s team deliver a seamless package of interrelated skills and expertise to bring it all together, liaising with local management, and store staff, working alongside Head Office marketing teams, and their external advisers as necessary, to deliver the highest level of music activation, regardless of geography.