House of Vans made its debut UK festival appearance at Bestival’s 15th anniversary celebrations this month on the Lulworth Estate, Dorset. The ‘Off the Wall’ fashion brand and London-based skate experience engaged the festival’s own creative event production and brand activation division to undertake design and event production for their inaugural festival activation. Music across the weekend has been programmed by House of Vans and DIY, along with Bestival’s sister label Sunday Best Recordings.
Designed to complement Bestival’s renowned aesthetic and showcase the myriad strands of creativity that are hallmarks of both Bestival and House of Vans, the activation comprises a warehouse-style structure featuring a live music stage, bar, vintage photobooth and workshop space with screen printing hosted by Lovenskate, hair braiding, skate film screenings and merchandise giveaways. A connected exterior courtyard included a lounge space, art installations curated by Bestival Artistic Director Josie da Bank and food and juice concessions.
Bestival curator Rob da Bank previously said: “Just like us innovation and creativity are at the heart of everything that (House of Vans) do, so you know their stage is going to be special. And with Sunday Best, DIY and House of Vans all in on the music action it’s going to be packed to the rafters all weekend long.”
2018 has seen DIY extend our marketing and media partnership support for European festivals further to more countries within mainland Europe; we’ve welcomed for the first time Iceland Airwaves, France’s Garorock,Italy’s Home Festival,Slovakia’s Pohoda &Spain’s Benicàssim to DIY’s global community.
They’re all included in the DIY 2018 Festival Guide in association with TicketWeb which is out now. The must-have directory of the best 2018 festivals also includes our media partners Bestival, Citadel, Live at Leeds, Lowlands, Mad Cool, Open’er, Rock Werchter, Sound City, The Great Escape & Ypsigrock.
Last week we attended BIME Pro – the Bilbao-based conference and showcase festival run by Lasttour – for the first time. Whilst in attendance, we discovered that Spain is a land of opportunities for emerging artists looking to build new audiences. With one of the highest concentrations of festivals – with over 150 recognised – the Spanish music industry are actively looking to expand relations with overseas talent. In this open and sunny environment we met amazing festivals such as Atlantic Fest, Bilbao BBK Live, Tomavistas and Vida who offer a new perspective on live music to their audience, while artist showcases took place across the town. BIME Pro’s conference also covered a wide range of themes catering to a local and international audience, with appearances from Creative Europe and PRS Foundation-supported Keychange programme, which aims to empower female artists and innovators across Europe. It’s safe to say that we’re looking forward to building further relationships with the Spanish industry in 2018.
Back in September, Sonic were invited by the BPI and Department of International Trade to send a delegate from DIY to join them on their first ever music mission to South Korea. Heading over as part of a UK delegation that also included a selection of UK artists – as chosen by Sound City – who were set to play sets at both the MU:CON industry showcase and the famous Zandari Festival. South Korea’s biggest musical showcase event – a multi-venue, three-day affair in the vein of The Great Escape – Zandari offers up a host of local talent whilst also giving an international platform to its featured countries. This presented a great opportunity to follow up Reeperbahn with KOCCA and meet local promoters, but it was the bands that provided the most excitement.
Read DIY’s review of Zandari and discover your favourite new South Korean artist right here.
As we announced earlier this year, Sonic once again brought together Jägermeister and DIY for a third year of the Jäger Curtain Call programme. In 2017, however, it came with a twist. As opposed to settling down on Shoreditch’s Curtain Road, as we have over the past two years, this year, up-and-coming band Fur were given the opportunity to play at this year’s Bestival, as part of Jägermeister’s mightily impressive brand activation, the Jägerhaus.
Having recorded new offering ‘If You Know That I’m Lonely’ at Tileyard Education Studios back in August, the band then made the journey to Lulworth Cove for this year’s edition of Bestival. Setting up camp in the Jägerhaus on Friday evening, the Jäger Curtain Call takeover also played host to project alumni Kagoule and Bellevue Days, as well as inviting Muncie Girls and Free Money to join in the fun. All in all, it was one hell of an evening filled with great music, brilliant new bands and lots of Jägermeister!
You can read DIY’s full report of the evening right here. Many thanks to Jägermeister’s events team and FRUKT for aiding our involvement in the Jägerhaus.
For the third year running DIY was invited to be a media partner at Reeperbahn, the Hamburg-based conference and showcase festival, whilst also being asked to contribute to the judging of their prestigious Anchor Awards. The conference events offered up an extremely varied and useful insight into the growing global music community, with cross-border partnerships now opening up from USA to China with the help of organisations like South Korea’s KOCCA. A particular highlight was the interview by Greg Parmley of ILMC with Festival Republic’s Melvin Benn, while another came in the form of Liam Gallagher’s surprise appearance at the event. With so many new acts playing across the fest’s three day bill, it was difficult to choose just which artists to catch, but a selection of the most exciting performers were highlighted in DIY’s daily reviews Roll on our next trip in 2019! (Day 1, Day 2Day 3). Roll on our next trip in 2019!.
The @DIYMagazine team, the UK’s foremost new music heads descend on Worthy Farm, in Somerset to give you the latest news, interviews and nonsense with daily episodes from @Glastonburyfestivals. All the behind the scenes artist secrets revealed daily on the DIY podcast channel
Many thanks to UK Music team @TradegovUK and the organisers of @SXSW festival for inviting us to showcase such exciting emerging artists to an international audience of music industry and fans.
These partnerships have helped us expose artists at key moments in their careers supported by the reach of our music title @diymagazine.
Each event further grows our global media footprint, Facebook following alone is now over 250,000, and we look forward to other mutually beneficial music marketing partnerships with international partners over 2017.
At this year’s SXSW, DIY flew the flag for British music, introducing exciting new British acts through two emerging artist showcases. The shows, which book ended the 2017 festival, were supported by a multi-channel campaign, which also included the release of a bespoke newspaper, detailing some of the best British acts to be appearing on the bill, and at the festival itself.
It’s All Gone Brits Up is an eight-page newspaper designed and produced by DIY, in conjunction with publisher Sonic, which covers a selection of the most exciting UK talents – many of whom have been supported by the PRS Foundation – playing stages at SXSW, most of them for the first time in front of a US audience.
It was available to pick up for free across the UK Dept International Trade stands and throughout Austin venues where UK bands were playing, as well as at the British Music Embassy, located at the now legendary live venue Latitude 30 right in the heart of the festival, where DIY and Ticketweb hosted the first of DIY’s two showcases.
Promoting live music is increasingly complex as the traditional music media landscape fragments and promoter turn towards rich content partnerships. DIY presents is a key touchpoint through the live stage, whether it be a local pub up to a major festival stage. DIY’s live presence is supported by the Magazine distribution at all the key touring music cities across the UK
Some of 2015 Promoter campaigns across the country include:
Regional co promotion local promoter – Now Wave, One Inch Badge
Regional Tour national promoter – SJM/ 13 artists, Oscar Breaking Tour
Curated promoter/DIY events – Roundhouse Rising,
Curated Label/DIY events – Wichita Label Birthday, Marina and the Diamonds Album Launch,
Festival media partnerships – Festival No6, Forgotten Fields
Festival integrated Partnerships (including stage) – Latitude, TGE, Live at Leeds, Sound City, Citadel, Field Day, Kendall Calling, Underground, Communities, Mirrors, Beacons, Liverpool Music Week
Brand Tours – Dr. Martens Stand for Something Tour