Blog : department international trade

DIY head to South Korea for double-header of MU:CON and Zandari

DIY head to South Korea for double-header of MU:CON and Zandari

Back in September, Sonic were invited by the BPI and Department of International Trade to send a delegate from DIY to join them on their first ever music mission to South Korea. Heading over as part of a UK delegation that also included a selection of UK artists – as chosen by Sound City – who were set to play sets at both the MU:CON industry showcase and the famous Zandari Festival. South Korea’s biggest musical showcase event – a multi-venue, three-day affair in the vein of The Great Escape – Zandari offers up a host of local talent whilst also giving an international platform to its featured countries. This presented a great opportunity to follow up Reeperbahn with KOCCA and meet local promoters, but it was the bands that provided the most excitement.

Read DIY’s review of Zandari and discover your favourite new South Korean artist right here.

Sonic leaves its mark at SXSW

Sonic leaves its mark at SXSW

Many thanks to UK Music team @TradegovUK and the organisers of @SXSW festival for inviting us to showcase such exciting emerging artists to an international audience of music industry and fans.
These partnerships have helped us expose artists at key moments in their careers supported by the reach of our music title @diymagazine.

Each event further grows our global media footprint, Facebook following alone is now over 250,000, and we look forward to other mutually beneficial music marketing partnerships with international partners over 2017.

Sonic waves the flag for British music at SXSW 2017

Sonic waves the flag for British music at SXSW 2017

At this year’s SXSW, DIY flew the flag for British music, introducing exciting new British acts through two emerging artist showcases. The shows, which  book ended the 2017 festival, were  supported by a multi-channel campaign, which also included the release of a bespoke newspaper, detailing some of the best British acts to be appearing on the bill, and at the festival itself.

It’s All Gone Brits Up is an eight-page newspaper designed and produced by DIY, in conjunction with publisher Sonic, which covers a selection of the most exciting UK talents – many of whom have been supported by the PRS Foundation – playing stages at SXSW, most of them for the first time in front of a US audience.

It was available to pick up for free across the UK Dept International Trade stands and throughout Austin venues where UK bands were  playing, as well as at the British Music Embassy, located at the now legendary live venue Latitude 30 right in the heart of the festival, where DIY and Ticketweb  hosted the first of DIY’s two showcases.

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