- By Sonic
- September 5, 2018
House of Vans made its debut UK festival appearance at Bestival’s 15th anniversary celebrations this month on the Lulworth Estate, Dorset. The ‘Off the Wall’ fashion brand and London-based skate experience engaged the festival’s own creative event production and brand activation division to undertake design and event production for their inaugural festival activation. Music across the weekend has been programmed by House of Vans and DIY, along with Bestival’s sister label Sunday Best Recordings.
Designed to complement Bestival’s renowned aesthetic and showcase the myriad strands of creativity that are hallmarks of both Bestival and House of Vans, the activation comprises a warehouse-style structure featuring a live music stage, bar, vintage photobooth and workshop space with screen printing hosted by Lovenskate, hair braiding, skate film screenings and merchandise giveaways. A connected exterior courtyard included a lounge space, art installations curated by Bestival Artistic Director Josie da Bank and food and juice concessions.
Bestival curator Rob da Bank previously said: “Just like us innovation and creativity are at the heart of everything that (House of Vans) do, so you know their stage is going to be special. And with Sunday Best, DIY and House of Vans all in on the music action it’s going to be packed to the rafters all weekend long.”
Read the review.
- By Sonic
- August 15, 2018
The 1975 are one of the biggest bands in the world and they’ve launched one of the most anticipated album campaigns of the year with DIY; the band have announced their new era with news that ‘A Brief Enquiry Into Online Relationships’ – their third album – will be out this October.
Dirty Hit & Polydor teamed up with DIY for a creative partnership to announce their new music in issue 75, published on 1st June. Working very closely with their label – and following a teaser campaign across our digital and social channels – the June issue of DIY have hit the streets with our very first die-cut gatefold front cover, an exclusive 10 page feature and ‘hijack’ pages in the magazine.
- By Sonic
- October 26, 2017
As we announced earlier this year, Sonic once again brought together Jägermeister and DIY for a third year of the Jäger Curtain Call programme. In 2017, however, it came with a twist. As opposed to settling down on Shoreditch’s Curtain Road, as we have over the past two years, this year, up-and-coming band Fur were given the opportunity to play at this year’s Bestival, as part of Jägermeister’s mightily impressive brand activation, the Jägerhaus.
Having recorded new offering ‘If You Know That I’m Lonely’ at Tileyard Education Studios back in August, the band then made the journey to Lulworth Cove for this year’s edition of Bestival. Setting up camp in the Jägerhaus on Friday evening, the Jäger Curtain Call takeover also played host to project alumni Kagoule and Bellevue Days, as well as inviting Muncie Girls and Free Money to join in the fun. All in all, it was one hell of an evening filled with great music, brilliant new bands and lots of Jägermeister!
You can read DIY’s full report of the evening right here. Many thanks to Jägermeister’s events team and FRUKT for aiding our involvement in the Jägerhaus.
- By Sonic
- September 5, 2017
After two successful years of partnership, Sonic bring together Jägermeister and DIY who are returning with the Jäger Curtain Call programmediy. This year again they will be giving, to a promising band, the opportunity to head into the studio, record a new track and play it live. But this year, the band will have the chance to play at the Jägerhaus at Bestival.
Having previously teamed up with TRAAMS, Kagoule, Bellevue Days and more, this time around it’s Brighton boys FUR who are front and centre. They headed to Tileyard Education Studios last month to record nostalgic track ‘If You Know That I’m Lonely’ – perfect or Bestival setting.
The tracks Happyness and will be premiered later this week at the Jägerhaus at Bestival on Friday as part of a line-up that also features Jäger Curtain Call alumni Kagoule and Bellevue Days, as well as Muncie Girls and Free Money.
Sonic has also put together the DIY x Bestival media partnership for 2017.
Radio One Huw Stephens and DIY Magazine Editor have a good natter about DIY bands tipped to go big in 2016. Listen to the show here.
This continues DIY’s commitment to artists and fans to be the UK’s music discovery channel. Previous generations have had their influencer brand (Melody Maker, NME, Smash Hits, Sounds, etc.) and over the last thirteen years DIY
has become the music lifestyle brand for a new generation of artists and fans who are still passionate about music. A brand that is a genuine and authentic voice, and a proven source of music discovery in a world of increasing music
sanitisation through its Class of 2016 and Hello 2016 gigs
Music is a business, artist and fan community that DIY has worked hard for; to provide a platform for
brands like Dr. Martens and Jagermeister to be integrated within, to the mutual benefit of all involved.
Committed to joining bands on their journey to the top, DIY is teaming up with Jägermeister to kickstart Curtain Call at the start of 2016; Curtain Call takes the ‘road to success’ literally by basing itself on the iconic Curtain Road, a hub of creativity in London’s Shoreditch.
Home to the some of the world’s best independent labels – Bella Union, Secretly Canadian, Wichita and many more – Curtain Road crams together music, fashion and culture, making it the perfect location for a new band to take their next step.
Brighton trio Birdskulls will be the first of three bands invited to record, rehearse, play and take their next step on London’s Curtain Road next month. You can be one of the best new bands around, but there are hundreds of hurdles to jump when it comes to taking a next step. Recording, making videos, playing gigs – the road to success is rarely an easy route. That’s where Curtain Call comes in.
First up, Brighton trio Birdskulls are getting involved. They’ll be given a hand to record a brand new track, get styling and PR materials and play an intimate show alongside a guest headliner in the confines of The Strongroom Bar. We’ll be joining them along the way, and that’s only the first of three shows… Curtain Call will also be taking over venues along the street in February and March, with bands making use of the amazing locations Curtain Road has to offer.
Stay tuned for more info and follow all of the action on #CurtainCall2016
Promoting live music is increasingly complex as the traditional music media landscape fragments and promoter turn towards rich content partnerships. DIY presents is a key touchpoint through the live stage, whether it be a local pub up to a major festival stage. DIY’s live presence is supported by the Magazine distribution at all the key touring music cities across the UK
Some of 2015 Promoter campaigns across the country include:
Regional co promotion local promoter – Now Wave, One Inch Badge
Regional Tour national promoter – SJM/ 13 artists, Oscar Breaking Tour
Curated promoter/DIY events – Roundhouse Rising,
Curated Label/DIY events – Wichita Label Birthday, Marina and the Diamonds Album Launch,
Festival media partnerships – Festival No6, Forgotten Fields
Festival integrated Partnerships (including stage) – Latitude, TGE, Live at Leeds, Sound City, Citadel, Field Day, Kendall Calling, Underground, Communities, Mirrors, Beacons, Liverpool Music Week
Brand Tours – Dr. Martens Stand for Something Tour
Many of the brands that use Sonic sites to reach our 7m tastemaker 18-34 audience are building on digital campaigns, turning to “Native” approaches of co-curated content pushed to our every growing social media audience.
As DIY’s social media reach breaks through 250,000, so brands like Cubanisto use native and social to support their House of Mask event. DIY editorial staff attended the event and published live to social media and curated pre, during and post supporting content.
In three years the tour has grown to 12 Cities, 27 artists, and 6000 miles covered in the delivery of 2015’s Dr. Martens Stand for Something Tour in UK and Europe. As the retail business expands, so new audiences come to enjoy the brand’s music activations – a core part of the international #standforsomething marketing strategy. A global strategy with a local execution.
Whether is a fully equipped tour bus or a crammed splitter van, Sonic provides a full project management service covering Artists, Venues, Ticketing, Performance, logistics, content curation, media amplification and reporting.
Antwerp to Stockholm to Paris, and Glasgow to Norwich to Belfast, Sonic’s team deliver a seamless package of interrelated skills and expertise to bring it all together, liaising with local management, and store staff, working alongside Head Office marketing teams, and their external advisers as necessary, to deliver the highest level of music activation, regardless of geography.
Follow the Tour here