INSTAX & DIY team up for #RoadtoSXSW

We continuously develop new industry partners with common long-term aims, through which all partners benefit; for example, DIY worked with an infrastructure of key partners, including DIT, PPL, PRS and Shazam, to create exciting line-ups with an associated creative campaign at SXSW.

As part of this campaign, emerging UK artists Doe and Dream Wife, both playing DIY stages at SXSW 2017, used Instax cameras to capture their route to the festival. Their photos were posted to DIY’s social channels, and shared across Instax’s social presence as well as the artists’ themselves.

The ROAD TO SXSW was put together by Sonic and DIY. Sonic were responsible for content curation, which was amplified in co-ordination with the Instax marketing team and external PR advisers The Romans.