Sonic understand how competitive today’s festival market is with fans being able to watch many of the same headline acts at multiple festivals across Europe over the season. Marketing and differentiation are increasingly key. Sonic puts together packages to suit budget and integration from digital marketing to full integration as a multi channel media partner including the branded stage.
Alongside the May issue of DIY, Sonic published DIY’s first ever Festival Guide 2015 supplement.
Having established itself as one of the most prolific sources of festival content, DIY’s Festival Guide launched a six month programme of continuous festival coverage with previews, band interviews, live social media and reviews (from front and backstage).
The DIY Festival Edition was a massive hit with music fans and industry professionals alike, attracting Festival advertisers from across Europe. In 2016 we’re looking to make it even bigger and better. As an 84 page standalone supplement we’re hoping to get started much earlier this time, so if you wish to promote your festival ensure you let us know as soon as possible so we can reserve some space – in 2015 we had to turn advertisers away!
Besides the Festival Guide, in 2015 DIY is helping over 20 UK and International festivals build their profile, sell tickets, and engage with fans through our artist-led approach, being featured regularly on artist channels pre, during and post festival campaigns.
Live music has never been so popular as it is today around the globe.
Total attendance to UK music events topped 21 million in 2014. Concerts attracted 17.5m fans with a further 3.5m going to festivals, generating £1billion in direct and indirect spending for the UK economy.
Using it’s European network gleaned through involvement as speakers at international conferences and mangaing European toures, Sonic is launching a new festival service for brands.
We have different levels of commercial agreements to suit festivals of all sizes, dependent upon exposure through curated stages etc. and, although UK-based, DIY continues to attract a global following with 24% of our followers being in Mainland Europe with Central European countries being fastest growth locations for new users.