Our Approach

WHO ARE WE?

HELLO THERE!

Sonic is a music marketing and media group that opens up an all of life audience by supporting artists careers and championing music culture. We put the hard earned relationship between bands and their fans at the forefront of our marketing approach.

This creative and media approach, including live events, enables our clients to engage with that special relationship in a mutually beneficial way, through advertising and partnerships, with high quality content, curated for each channel, campaign managed and reported from a central source, and amplify it across our key titles and network partner multimedia channels.

Integrating music into marketing strategies, we harness its power to connect brands with fans – creating exciting campaigns that leave a lasting legacy and deliver unforgettable experiences to fans.

BRANDS

We work with the coolest brands and make them even cooler by partnering with an exciting world of amazing music.

BANDS

Through our contacts in the music industry and media, we can call on everyone to the hottest bands to the next big thing.

FANS

Through our front line media partners, we have strong, direct connections with real music fans. We know what they want and how to give it to them.

We work with music and lifestyle brands
Dr. Martens

Publishing

WE PUBLISH THE UK'S BIGGEST FREE DEDICATED MUSIC MAGAZINE

DIY: MUSIC DISCOVERY FOR A NEW GENERATION
Published by Sonic Media, DIY is the music lifestyle brand for a new generation.
Previous generations have had their influencer brand (Melody Maker, NME, sounds, ETC.) and, over the last thirteen years, DIY has become the music discovery media platform for a new generation of artists and fans who are still passionate about music.
During this time we’ve discovered and kickstarted the careers of countless new acts, helping artists at every level connect with their fanbases. DIY is the go-to destination for a generation of fans, musicians and industry professionals, all excited about the future of music.
A platform across which advertisers can communicate and engage with responsive 16-34 year olds through advertising and partnerships,  with high quality content, curated for each channel, campaign managed and reported from a central source at parent marketing services company Sonic. Additional reach can be added through the Sonic music network of partner sites.
Our content is published across multiple channels and DIY is now the UK’s largestmusic discovery media platform with a free dedicated music magazine We have a monthly reach of over 1.3 million and international presence is growing with DIY presents events at some of the world’s biggest festivals, including Latitude and Bilbao BBK Live.
Visit diymag.com

WE LIVE FOR LIVE MUSIC

Sonic can help you curate live events. We have unparalleled experience of connecting brands with audiences through live music, from one-off intimate gigs to the Dr. Martens Stand for Something tour across the UK and Europe. Sonic have all the creative and media resources to create unique content and amplify it across DIY and our online audience of 7m music fans.

Sonic provide a 360 service that includes strategic advice, artist and venue management, marketing, logistics and stage management, along with content curation and amplification.

CONTENT IS KING

As a publisher as well as an agency, producing great content is what we do day in day out. That means we have access to the best copywriters, photographers, designers and videographers. Whatever your goals, we’ll be able to work alongside you to develop brilliant new ideas and create something both effective and special. Content that can be amplified as part of a multi channel/media campaign, coordinated from a central source.

Check out examples of our work
We amplify your campaign

In print, online, mobile, social media and beyond, we reach over 7 million influential tastemakers every month through DIY and over 50 other titles providing the very best in multimedia, multi-genre, youth culture related content.

From cutting edge digital advertising technologies, delivering high impact through the Sonic Private Marketplace and enhanced through Sonic Boom, through to innovative partnerships and providing in-house editorial services for native advertising we can combine your campaign with our credibility and authority for maximum effect. Either as solus media partner or in conjunction media agencies as the music channel within a broarder reach campaign.

7 MILLION TASTEMAKERS. MORE THAN 50 CUTTING EDGE PUBLISHERS.

OUR WORK
Festivals 2015

Festivals 2015

View Project
METZ x DIY

METZ x DIY

View Project
DIY Presents Tour 2014 in association with PledgeMusic

DIY Presents Tour 2014 in association with PledgeMusic

View Project
Superfood x DIY

Superfood x DIY

View Project

Latest news & updates

News

Dirty Hit & Polydor team up with DIY for creative partnership to launch new era for The 1975

Dirty Hit & Polydor team up with DIY for creative partnership to launch new era for The 1975

The 1975 are one of the biggest bands in the world and they’ve launched one of the most anticipated album campaigns of the year with DIY; the band have announced their new era with news that ‘A Brief Enquiry Into Online Relationships’ – their third album – will be out this October. Dirty Hit & Polydor teamed up with…

DIY Extends Its Festival Reach Into Europe

DIY Extends Its Festival Reach Into Europe

2018 has seen DIY extend our marketing and media partnership support for European festivals further to more countries within mainland Europe; we’ve welcomed for the first time Iceland Airwaves, France’s Garorock, Italy’s Home Festival, Slovakia’s Pohoda & Spain’s Benicàssim to DIY’s global community. They’re all included in the DIY 2018 Festival Guide in association with TicketWeb which is out now. The must-have directory of the best 2018 festivals also includes our…

DIY have launched ‘Do It Yourself’ Music Education edition

DIY have launched ‘Do It Yourself’ Music Education edition

DIY have put together an 84-page education supplement – Do It Yourself –, tangible advice to young artists and industry prospects. A key part of Do It Yourself is ‘Laying The Foundations’, which addresses how to build a team around you and who to recruit to allow your first steps to make the most impact.…

Talk to us

Want to know more? Fancy a chat? Need a media pack?

Email us. hello@sonicmediagroup.co.uk