House of Vans made its debut UK festival appearance at Bestival’s 15th anniversary celebrations this month on the Lulworth Estate, Dorset. The ‘Off the Wall’ fashion brand and London-based skate experience engaged the festival’s own creative event production and brand activation division to undertake design and event production for their inaugural festival activation. Music across the weekend has been programmed by House of Vans and DIY, along with Bestival’s sister label Sunday Best Recordings.
Designed to complement Bestival’s renowned aesthetic and showcase the myriad strands of creativity that are hallmarks of both Bestival and House of Vans, the activation comprises a warehouse-style structure featuring a live music stage, bar, vintage photobooth and workshop space with screen printing hosted by Lovenskate, hair braiding, skate film screenings and merchandise giveaways. A connected exterior courtyard included a lounge space, art installations curated by Bestival Artistic Director Josie da Bank and food and juice concessions.
Bestival curator Rob da Bank previously said: “Just like us innovation and creativity are at the heart of everything that (House of Vans) do, so you know their stage is going to be special. And with Sunday Best, DIY and House of Vans all in on the music action it’s going to be packed to the rafters all weekend long.”
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