As we announced earlier this year, Sonic once again brought together Jägermeister and DIY for a third year of the Jäger Curtain Call programme. In 2017, however, it came with a twist. As opposed to settling down on Shoreditch’s Curtain Road, as we have over the past two years, this year, up-and-coming band Fur were given the opportunity to play at this year’s Bestival, as part of Jägermeister’s mightily impressive brand activation, the Jägerhaus.
Having recorded new offering ‘If You Know That I’m Lonely’ at Tileyard Education Studios back in August, the band then made the journey to Lulworth Cove for this year’s edition of Bestival. Setting up camp in the Jägerhaus on Friday evening, the Jäger Curtain Call takeover also played host to project alumni Kagoule and Bellevue Days, as well as inviting Muncie Girls and Free Money to join in the fun. All in all, it was one hell of an evening filled with great music, brilliant new bands and lots of Jägermeister!
You can read DIY’s full report of the evening right here. Many thanks to Jägermeister’s events team and FRUKT for aiding our involvement in the Jägerhaus.