Our Approach

WHO ARE WE?

HELLO THERE!

Sonic is a music marketing and media group that opens up an all of life audience by supporting artists careers and championing music culture. We put the hard earned relationship between bands and their fans at the forefront of our marketing approach.

This creative and media approach, including live events, enables our clients to engage with that special relationship in a mutually beneficial way, through advertising and partnerships, with high quality content, curated for each channel, campaign managed and reported from a central source, and amplify it across our key titles and network partner multimedia channels.

Integrating music into marketing strategies, we harness its power to connect brands with fans – creating exciting campaigns that leave a lasting legacy and deliver unforgettable experiences to fans.

BRANDS

We work with the coolest brands and make them even cooler by partnering with an exciting world of amazing music.

BANDS

Through our contacts in the music industry and media, we can call on everyone to the hottest bands to the next big thing.

FANS

Through our front line media partners, we have strong, direct connections with real music fans. We know what they want and how to give it to them.

We work with music and lifestyle brands
Dr. Martens

Publishing

WE PUBLISH THE UK'S BIGGEST FREE DEDICATED MUSIC MAGAZINE

DIY: MUSIC DISCOVERY FOR A NEW GENERATION
Published by Sonic Media, DIY is the music lifestyle brand for a new generation.
Previous generations have had their influencer brand (Melody Maker, NME, sounds, ETC.) and, over the last thirteen years, DIY has become the music discovery media platform for a new generation of artists and fans who are still passionate about music.
During this time we’ve discovered and kickstarted the careers of countless new acts, helping artists at every level connect with their fanbases. DIY is the go-to destination for a generation of fans, musicians and industry professionals, all excited about the future of music.
A platform across which advertisers can communicate and engage with responsive 16-34 year olds through advertising and partnerships,  with high quality content, curated for each channel, campaign managed and reported from a central source at parent marketing services company Sonic. Additional reach can be added through the Sonic music network of partner sites.
Our content is published across multiple channels and DIY is now the UK’s largestmusic discovery media platform with a free dedicated music magazine We have a monthly reach of over 1.3 million and international presence is growing with DIY presents events at some of the world’s biggest festivals, including Latitude and Bilbao BBK Live.
Visit diymag.com

WE LIVE FOR LIVE MUSIC

Sonic can help you curate live events. We have unparalleled experience of connecting brands with audiences through live music, from one-off intimate gigs to the Dr. Martens Stand for Something tour across the UK and Europe. Sonic have all the creative and media resources to create unique content and amplify it across DIY and our online audience of 7m music fans.

Sonic provide a 360 service that includes strategic advice, artist and venue management, marketing, logistics and stage management, along with content curation and amplification.

CONTENT IS KING

As a publisher as well as an agency, producing great content is what we do day in day out. That means we have access to the best copywriters, photographers, designers and videographers. Whatever your goals, we’ll be able to work alongside you to develop brilliant new ideas and create something both effective and special. Content that can be amplified as part of a multi channel/media campaign, coordinated from a central source.

Check out examples of our work
We amplify your campaign

In print, online, mobile, social media and beyond, we reach over 7 million influential tastemakers every month through DIY and over 50 other titles providing the very best in multimedia, multi-genre, youth culture related content.

From cutting edge digital advertising technologies, delivering high impact through the Sonic Private Marketplace and enhanced through Sonic Boom, through to innovative partnerships and providing in-house editorial services for native advertising we can combine your campaign with our credibility and authority for maximum effect. Either as solus media partner or in conjunction media agencies as the music channel within a broarder reach campaign.

7 MILLION TASTEMAKERS. MORE THAN 50 CUTTING EDGE PUBLISHERS.

OUR WORK
INSTAX & DIY team up for #RoadtoSXSW

INSTAX & DIY team up for #RoadtoSXSW

View Project
Dr. Martens x DIY Stand For Something Tour 2016

Dr. Martens x DIY Stand For Something Tour 2016

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Jack Rocks the DIY Den at Hackney Wonderland

Jack Rocks the DIY Den at Hackney Wonderland

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Skullcandy team up with DIY for #STAYLOUD live music campaign

Skullcandy team up with DIY for #STAYLOUD live music campaign

View Project

Latest news & updates

News

Pale Waves front DIY’s Class Of 2018, and will headline the very first Class Of UK Tour

Pale Waves front DIY’s Class Of 2018, and will headline the very first Class Of UK Tour

DIY are once again announcing the acts they believe will break through in 2018 and have confirmed that the brilliant Pale Waves are set to be their latest cover stars. Thanks to a track record that includes Bastille, The Big Moon, Chvrches, George Ezra, HAIM, Jungle, Marika Hackman, Royal Blood, Slaves, Spring King, Wolf Alice and…

BIME PRO 2017: A GREAT DISCOVERY

BIME PRO 2017: A GREAT DISCOVERY

Last week we attended BIME Pro – the Bilbao-based conference and showcase festival run by Lasttour – for the first time. Whilst in attendance, we discovered that Spain is a land of opportunities for emerging artists looking to build new audiences. With one of the highest concentrations of festivals – with over 150 recognised –…

Mondo.NYC partnership opens up a new relationship in US market

Mondo.NYC partnership opens up a new relationship in US market

This October we ventured to Mondo.NYC for our inaugural media partnership campaign. While the New York-based showcase festival is only two years old, founder Bobby Haber has years of experience being a founder of CMJ which he pushed firmly out onto the international stage. Hosted at the Kimmel Center Eisner & Lubin Auditorium of NYU,…

Talk to us

Want to know more? Fancy a chat? Need a media pack?

Email us. hello@sonicmediagroup.co.uk