Our Approach



Sonic is a music marketing and media group that opens up an all of life audience by supporting artists careers and championing music culture. We put the hard earned relationship between bands and their fans at the forefront of our marketing approach.

This creative and media approach, including live events, enables our clients to engage with that special relationship in a mutually beneficial way, through advertising and partnerships, with high quality content, curated for each channel, campaign managed and reported from a central source, and amplify it across our key titles and network partner multimedia channels.

Integrating music into marketing strategies, we harness its power to connect brands with fans – creating exciting campaigns that leave a lasting legacy and deliver unforgettable experiences to fans.


We work with the coolest brands and make them even cooler by partnering with an exciting world of amazing music.


Through our contacts in the music industry and media, we can call on everyone to the hottest bands to the next big thing.


Through our front line media partners, we have strong, direct connections with real music fans. We know what they want and how to give it to them.

We work with music and lifestyle brands
Dr. Martens



Published by Sonic Media, DIY is the music lifestyle brand for a new generation.
Previous generations have had their influencer brand (Melody Maker, NME, sounds, ETC.) and, over the last thirteen years, DIY has become the music discovery media platform for a new generation of artists and fans who are still passionate about music.
During this time we’ve discovered and kickstarted the careers of countless new acts, helping artists at every level connect with their fanbases. DIY is the go-to destination for a generation of fans, musicians and industry professionals, all excited about the future of music.
A platform across which advertisers can communicate and engage with responsive 16-34 year olds through advertising and partnerships,  with high quality content, curated for each channel, campaign managed and reported from a central source at parent marketing services company Sonic. Additional reach can be added through the Sonic music network of partner sites.
Our content is published across multiple channels and DIY is now the UK’s largestmusic discovery media platform with a free dedicated music magazine We have a monthly reach of over 1.3 million and international presence is growing with DIY presents events at some of the world’s biggest festivals, including Latitude and Bilbao BBK Live.
Visit diymag.com


Sonic can help you curate live events. We have unparalleled experience of connecting brands with audiences through live music, from one-off intimate gigs to the Dr. Martens Stand for Something tour across the UK and Europe. Sonic have all the creative and media resources to create unique content and amplify it across DIY and our online audience of 7m music fans.

Sonic provide a 360 service that includes strategic advice, artist and venue management, marketing, logistics and stage management, along with content curation and amplification.


As a publisher as well as an agency, producing great content is what we do day in day out. That means we have access to the best copywriters, photographers, designers and videographers. Whatever your goals, we’ll be able to work alongside you to develop brilliant new ideas and create something both effective and special. Content that can be amplified as part of a multi channel/media campaign, coordinated from a central source.

Check out examples of our work
We amplify your campaign

In print, online, mobile, social media and beyond, we reach over 7 million influential tastemakers every month through DIY and over 50 other titles providing the very best in multimedia, multi-genre, youth culture related content.

From cutting edge digital advertising technologies, delivering high impact through the Sonic Private Marketplace and enhanced through Sonic Boom, through to innovative partnerships and providing in-house editorial services for native advertising we can combine your campaign with our credibility and authority for maximum effect. Either as solus media partner or in conjunction media agencies as the music channel within a broarder reach campaign.


INSTAX & DIY team up for #RoadtoSXSW

INSTAX & DIY team up for #RoadtoSXSW

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Dr. Martens x DIY Stand For Something Tour 2016

Dr. Martens x DIY Stand For Something Tour 2016

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Jack Rocks the DIY Den at Hackney Wonderland

Jack Rocks the DIY Den at Hackney Wonderland

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Skullcandy team up with DIY for #STAYLOUD live music campaign

Skullcandy team up with DIY for #STAYLOUD live music campaign

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Latest news & updates


Reeperbahn 2017 exceeds all expectations

Reeperbahn 2017 exceeds all expectations

For the third year running DIY was invited to be a media partner at Reeperbahn, the Hamburg-based conference and showcase festival, whilst also being asked to contribute to the judging of their prestigious Anchor Awards. The conference events offered up an extremely varied and useful insight into the growing global music community, with cross-border partnerships…

Sonic announce a new DIY  live partnership with Pirate studios.

Sonic announce a new DIY live partnership with Pirate studios.

This September, Sonic will bring together  for the first time, DIY and Pirate Studios for «the Pirate Studios & DIY Presents Live session », when the Brighton band Demob Happy will be playing live from Pirate Studios in South London. The entire live session will be streamed via Pirate’s revolutionary online gigging platform, Pirate Live. This intimate…

DIY enter its third year of parternship with Jägermeister

DIY enter its third year of parternship with Jägermeister

After two successful years of partnership, Sonic bring together  Jägermeister and DIY who are returning with the Jäger Curtain Call programmediy. This year again they will be giving, to a promising band, the opportunity to head into the studio, record a new track and play it live. But this year, the band will have the…

Talk to us

Want to know more? Fancy a chat? Need a media pack?

Email us. hello@sonicmediagroup.co.uk